Warner Bros. Discovery Won’t Use iSpot to Develop Transactions for Ad Deals

Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal. After tapping Comscore, iSpot.TV and VideoAmp last year to help build a new suite of technologies that will help count viewers across linear, digital and connected television, the big entertainment company is paring down its provider list when it […]