Ad-Tech Platform VideoAmp Hires Andrew Gaudin as Chief Legal and Privacy Officer
VideoAmp, which operates a platform for optimizing cross-platform video advertising, hired tech-industry veteran Andrew Gaudin as chief legal and privacy officer. Gaudin will oversee the company’s...
View ArticleVideoAmp Acquires Elsy in Bid to Simplify Audience Measurement Tasks
VideoAmp has gained notice in recent months for its work with various media agencies and TV networks that are trying to take on the increasingly difficult task of measuring video audiences. The company...
View ArticleTelevisaUnivision, VideoAmp Strike Pact to Help Advertisers Measure U.S....
TelevisaUnivision is getting more entrenched in TV’s measurement wars. The Spanish-language media giant is teaming up with data company VideoAmp, one of a growing number of audience-measurement...
View ArticleVideoAmp Wants to Measure TV Audiences Second-By-Second With New Technology
In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts. VideoAmp, one of a group of measurement companies that has worked with TV networks to devise...
View ArticleWarner Bros. Discovery Won’t Use iSpot to Develop Transactions for Ad Deals
Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal. After tapping Comscore, iSpot.TV and VideoAmp last year to help build a new suite of...
View ArticleHorizon Media Plans to Utilize VideoAmp Data in TV Upfront Deals
Many TV networks have struck measurement deals with VideoAmp, one of a handful of companies eager to provide an alternative to Nielsen’s tabulation of audiences. Now a company that buys TV time for...
View ArticleDentsu Aims to Test VideoAmp-Backed Ad Buys Across Seven Media Companies
Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job. For years, individual TV companies have been testing a number of would-be...
View ArticlePeter Liguori Named VideoAmp Chairman As CEO Ross McCray Steps Back Amid Layoffs
The founder of VideoAmp, a measurement-technology start-up that has been vying with Nielsen and others to create a new means of tabulating video audiences, is stepping down from his CEO role just as...
View ArticleTV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at...
The day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual announcement of the size of the audience for the NFL extravaganza. This year, someone stole some of...
View ArticleTV Industry Group Gives Nod to Comscore, VideoAmp in Audience-Measurement...
A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest...
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